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Are cookies holding up?
8 MIN2024-08-01
With the July 22 announcement by Antonego Chavez, deputy director of the Privacy Sandbox project, the media world was abuzz with news that support for third-party cookies will be retained in the Ch...
6 MIN2024-07-11
Out-Of-Home TV in Germany during Eurocup 2024
Eurocup OOH TV in Germany, measured by AdReal
5 MIN2024-04-03
Changes in OOH measurement implemented in Gemius and Nielsen survey
The methodological changes to Gemius' Out of Home TV audience measurement, announced in December 2023, are already re...
8 MIN2024-03-23
gemiusAudience research will be launched in Germany
gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience consumption in the market.
8 MIN2023-09-06
Gemius PostBuy partnership with YouTube
Gemius PostBuy, a comprehensive evaluation of Cross-screen video campaign fuelled by Single-source, is launching YouTube measurement, facilitated by Google’s Ads Data Hub for Measurement Partners(A...