News & Articles


Changes in OOH measurement implemented in Gemius and Nielsen survey

Unavailable image

The methodological changes to Gemius' Out of Home TV audience measurement, announced in December 2023, are already reflected in the results of Gemius and Nielsen survey. The changes were developed ...

Unavailable image

gemiusAudience research will be launched in Germany

gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience con...

Unavailable image

Gemius PostBuy partnership with YouTube

Gemius PostBuy, a comprehensive evaluation of Cross-screen video campaign fuelled by Single-source, is launching YouT...

Unavailable image

gemiusAudience study upgrades to

From January 1, 2023, the methodology for the gemiusAudience study has been improved and a new, modern online data analysis website - - and is available to users.

Unavailable image

Advertising expenses data in the gemiusAdReal study in Poland

From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising ex...