for Publishers
for Advertisers & Agencies
for Publishers
for Advertisers & Agencies
the Company
About us
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions. Our product portfolio is used by marketers, publishers, media agencies, and Joint Industry Committees across Europe. Our mission is to create a more fair and transparent environment for all media parties thanks to delivering reliable data across any devices and walled garden ecosystems.
With the power of Gemius’ talented people, together with innovative technology, we provide customers with unique value derived from our products, customized solutions, and superior service. For more than 20 years, we have supported and justified our partners’ business decisions and have made them believe in the power of data.
The company is a member of IAB Europe as well as I-COM Global. Research conducted by Gemius is consistent with the ICC/ESOMAR International Code of Marketing and Social Research Practice.
A piece of history
Established in 1999, Gemius has always looked boldly into the future and dared to turn the most ambitious visions into real projects. From the very beginning, our innovations were ahead of the competition - our flagship web-analytic tool was launched in 1999. Also, we introduced online video measurement in 2009, a couple of years before the competitors were ready for it.
Since 2016 Gemius has stepped beyond digital to focus on cross-media measurement. In 2018 we launched our innovative single-source measurement research based on a hardware panel. Since then, we have delivered advanced data about TV, online, and radio media consumption and ad contact & exposure. The results cover data not only from local and global publishers but also from walled garden ecosystems like Facebook, YouTube, Instagram, and TikTok.
Timeline
2022
TV out-of-home research audited by CESP and became a data currency in Poland
2020
Mediapanel launch - the first true single-source research for TV, radio, and internet
2018
gemiusPostBuy launch - cross-media tool for TV, online + walled garden measurement
2016
gemiusAdReal launch - market intelligence tool
2015
First internet audience research with a daily frequency of data delivery
2014
Mobile measurement in gemiusAudience - the first total internet audience measurement solution awarded by IAB Europe
2012
gemiusPrism launch - web analytics tool
2009
Online video measurement kick-off
2006
gemiusHeatMap launch - tool for verifying users’ engagement on the website
2004
AdOcean launch - ad server
2003
gemiusDirectEffect launch - online campaign monitoring system
2002
GemiusAudience launch - internet research based on a unique hybrid combined panel methodology and website traffic measurement
1999
Gemius established, and the first website traffic measurement tool introduced
Awards & recognitions
Gemius’ unique products and methodology have been repeatedly recognized by renowned IAB Europe Research Awards, as well as by other significant industry associations.
2020
Award for the cross-media measurement solution covering both media consumption and post-campaign ad exposure (gemiusAdReal & gemiusPostBuy & gemiusAudience).
2019
Gemius is among the finalists of the MRS Awards in the “Best Innovation” category for the 360° media market analysis solution.
2019
Award for gemiusAdReal & gemiusPostBuy as a single-source measurement market intelligence tool that includes walled-garden ecosystems.
2018
MarTech Best Measurement Technology Award for gemiusAdReal at the Marketing MeetUp Istanbul Summit in 2018.
2017
Award for gemiusAdReal as a solution enabling comprehensive measurement of the online advertising market.
2016
Award for the Overnight methodology enabling the production of daily data for website viewership statistics.
2015
First prize in the category of Internet audience research for the Behavioral Panel Synthesis methodology.