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Partidele au "furat" startul în precampania electorală
8 MIN2024-10-28
Publicitatea în mediul online devine din ce în ce mai atractivă de la un ciclu electoral la altul pentru partidele politice care nu limitează comunicarea cu alegătorii la mediile tradiționale. Lege...
8 MIN2024-08-01
Are cookies holding up?
With the July 22 announcement by Antonego Chavez, deputy director of the Privacy Sandbox project, the media world was...
6 MIN2024-07-11
Out-Of-Home TV in Germany during Eurocup 2024
Eurocup OOH TV in Germany, measured by AdReal
5 MIN2024-04-03
Changes in OOH measurement implemented in Gemius and Nielsen survey
The methodological changes to Gemius' Out of Home TV audience measurement, announced in December 2023, are already reflected in the results of Gemius and Nielsen survey. The changes were developed ...
8 MIN2024-03-23
gemiusAudience research will be launched in Germany
gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience consumption in the market.