The reach of TV Stations based on Out-Of-Home TV platform looks quite different in June in comparison to May 2024 due to sport events of Eurocup 2024. The most significant increase could be observed for ZDF TV channel – Reach (%) growth in 2 times (43% in June vs 21% in May). Next position occupied by Das Erste (39% in June vs 27% in May). And for RTL, Deluxe Music and Sat.1 Tv stations differences are less noticeable.
As for Share of time (%) metric, the top-3 TV Stations were the same with similar differentiation in May versus June. Forth position placed by Sat.1 and had higher value for May – 8% (2,7 times more than in June).
In terms of Average Time Spent metric, the first 3 leader also the same – ZDF, Das Erste and RTL. The maximum ATS had ZDF in June - 2 hours 2 minutes and 14 seconds. The minimum reached by Deluxe Music in June – 4 minutes and 44 seconds. The highest difference in ATS had Sat.1 – almost 2 times in June vs May.
Gender reach distribution for OOH TV platform showed increase for all TV Stations among Men in June, for ZDF in 2,3 times and for Das Erste in 1,6 times, for RTL – 1,4 times in comparison to May. As for Deluxe Music and Sat.1 – variations were minimum (1-2%). Trend for women is similar, except RTL and Sat.1 with slight decrease in June vs May.
