News & Articles


Changes in OOH measurement implemented in Gemius and Nielsen survey

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The methodological changes to Gemius' Out of Home TV audience measurement, announced in December 2023, are already reflected in the results of Gemius and Nielsen survey. The changes were developed ...

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gemiusAudience research will be launched in Germany

gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience con...

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gemiusAudience study upgrades to

From January 1, 2023, the methodology for the gemiusAudience study has been improved and a new, modern online data an...

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Advertising expenses data in the gemiusAdReal study in Poland

From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising ex...

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Gemius takes over online audience measurement in Denmark

Gemius has just signed a three-year agreement with Danske Medier Research (DMR) for the official measurement of the Danish online traffic.