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Changes in OOH measurement implemented in Gemius and Nielsen survey
5 MIN2024-04-03
The methodological changes to Gemius' Out of Home TV audience measurement, announced in December 2023, are already reflected in the results of Gemius and Nielsen survey. The changes were developed ...
8 MIN2024-03-23
gemiusAudience research will be launched in Germany
gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience con...
8 MIN2023-09-06
Gemius PostBuy partnership with YouTube
Gemius PostBuy, a comprehensive evaluation of Cross-screen video campaign fuelled by Single-source, is launching YouT...
3 MIN2023-04-01
gemiusAudience study upgrades to e.gemius.com
From January 1, 2023, the methodology for the gemiusAudience study has been improved and a new, modern online data analysis website - e.gemius.com - and is available to users.
5 MIN2022-04-04
Advertising expenses data in the gemiusAdReal study in Poland
From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising ex...