Gemius has been chosen by PBI as the official supplier of Polish internet studies.

On Tuesday 31 May the PBI shareholders made the decision to renew cooperation with Gemius. This means that, from June onwards, Gemius and PBI will be presenting joint results of Polish online audience measurement. The data will be published on both a daily and monthly basis.

The Gemius online audience measurement commissioned by PBI will incorporate all the functionalities implemented by Gemius in recent months, including the measurement of website viewership divided into PC and mobile, and the measurement of the total reach of websites and publishers regardless of device type, divided into PC traffic by location, i.e. home and office. The data will be shared with clients both on a daily and monthly basis.

The methodology of the online audience measurement being brought to the market by PBI and Gemius has been recognised by the European internet industry. It has already won Gemius two awards in a competition organised by IAB Europe – both for the methodology enabling the measurement of publishers’ total reach (IAB Research Awards, Berlin, 2015), and for the production of daily data (IAB Research Awards, Lisbon, 2016).

Reinstatement as the official suppliers of Polish online audience measurement is not Gemius’ only success in recent months. In March, the company launched a study on the video advertising market in Poland and Ukraine. In May, they won a tender for an online audience measurement in the Czech Republic.

gemiusAudience.png

Gemius has been chosen by PBI as the official supplier of Polish internet studies.

Gemius confirmed as official internet standard in Poland

Gemius received 2016 IAB prize for the best research product in Europe. 

The winning methodology allows for the production of daily data presenting website viewership data day by day (gemiusAudience with Overnight methodology). 
It’s the second time Gemius has won in this competition.

Piotr Ejdys, president of the company, beamed with joy. ‘The IAB Award is an evidence to the fact that the European internet sector appreciates our efforts and at the same time a culmination of many years of hard work. This is also the coping stone for the last three months of unusually intense work, because we have been doing our best to make our projects work in practice,’ said Ejdys and went on to list the projects that the company successfully implemented. ‘In March, we started a study on the video advertising market which launched in Poland and Ukraine. In May, we won a tender for internet research in the Czech Republic. In Poland, in turn, we implemented a few key solutions for the advertising industry. They include daily data made available overnight which tracks PC traffic at two locations, home and office, as well as by tablet or smartphone. But today, we published the first data that shows the complete reach of publishers and websites on all devices,’ Ejdys concluded with pride.

In this year’s edition, Gemius received two nominations for internet research solutions. The company also had a shot at the prize for the production of data about network viewership data on PCs split by home and office (Home and Work Multilocation Model).

The winners were announced at the Interact Congress in Lisbon (12 May). Vesna Gordon, head of sales and marketing, and Emil Pawłowski, chief science officer, accepted the prize on behalf of the firm. Gemius competed for the final award with three other companies. The jury included: Nick Niddleston (ZenithOptimedia), Paul Hardcastle (Yahoo!), Ariane Längsfeld (Millward Brown), Pawel Kolenda (IAB Poland) and Tuncay Yavuz (IAB Turkey, OMD Turkey).

Gemius’ win is yet another success in the IAB Europe Research Awards. In 2015, the company was awarded for its methodology project which allowed publishers to understand their complete network reach on all devices (Behavioral Panel Synthesis, BPS).

The IAB Europe Research Awards have been organized for the last six years. The jury grants prizes in 8 categories: Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Consumer Devices, Digital Advertising Formats, Advertising Solutions, Research and Data Innovation, Audience Measurement, Best Use of Research Budget.

Gemius wins again 2016 IAB Europe Research Awards.jpg

Gemius received 2016 IAB prize for the best research product in Europe.

Gemius wins again: 2016 IAB Europe Research Awards

Gemius has won the tender to be the official provider of Internet research to the Czech Republic, beating seven rivals from around the world. Local publishers will receive, among other things, data on total reach for all devices, ‘day-to-day’ data, and data on website traffic for workplace and household locations.
On Monday, May 2, the Czech Association for Internet Progress (SPIR), an industry organization, announced that Gemius would become the official provider of Internet data. The two-stage selection process began in 2015, with five candidates and seven companies (three of which presented a joint offer) taking part.

This was not Gemius’ first success on the Czech market. The company has been carrying out Internet research in the country for over 10 years. The selection of gemiusAudience (local name: NetMonitor) as the official source of Internet data will benefit the Czech advertising industry, with publishers, media houses, advertising agencies and advertisers gaining access to otherwise unattainable information on their position in the online world. Gemius will provide them with data on total reach on all devices, day-to-day data updates on Internet use (i.e. Monday's data provided on Tuesday, Tuesday's data provided on Wednesday, and so on), website browsing data for households and workplaces, and more.

‘I am convinced that the choice of our company was determined by the high quality of our services. Suffice to say that the Internet research methodology we presented in the Czech Republic in April this year received two nominations in the IAB Europe contest for best research project,’ said Piotr Ejdys, president of the Gemius Board.

‘On top of that, we have already successfully introduced website traffic research based on location (that is to say, household or workplace) in Belgium as part of an official Internet study, as well as in Poland. We also provide clients from these countries with ‘day-to-day’ data. Our success on the Czech market, one of a succession of such wins, is proof that we develop our products based on trends and our clients' needs,’ emphasized Ejdys.

‘We have been researching the Czech Internet for more than 10 years. Our offer has been chosen over the competition in every tender we have taken part in. This time, the battle was fierce and the tender process took more than six months,’ said Michał Fejk, head of Gemius in Czech, adding that, ‘We have no doubt that this new phase of research and innovation will bring further opportunities for market growth, and we will do all it takes to turn our latest success into benefits for our clients.’

Gemius wins tender in Czech Republic.jpg

Gemius has won the tender to be the official provider of Internet research to the Czech Republic.

Gemius wins tender in Czech Republic

Gemius received two nominations from IAB Europe for its internet research solutions. 
The nominations are for its daily data production methodology, presenting websites day to day (gemiusOvernight), and its methodology allowing for the presentation of data on online browsing frequency on PCs at home and in the office (Home [&] Work Multilocation Model).
‘This is a great day for our company and all its employees, who have worked very hard to reflect the online world in the data we provide to our clients,’ proudly says Piotr Ejdys, Gemius CEO.

Piotr Ejdys adds that both of the distinguished projects are operating in more than just theory. ‘We implemented the online browsing frequency data by location, i.e. home and office, in Belgium as part of the official internet survey, which is the standard internet measurement on the Belgian market, and in Poland. We provide daily day-to-day data to the clients here, as well. The IAB Europe nominations guarantee that our clients are receiving the top quality,’ Ejdys notes.

The results of the contest will be revealed at the Interact conference on 12 May. In the category of best internet research solutions, Gemius is competing with Spotify, MindTake Research, and comScore.

This is not the first time Gemius has been recognised at the IAB Research Awards. Last year, the company was victorious in the same category it was nominated for today. It received the statue for its methodology that allows publishers to see their full online reach across all devices (Behavioural Panel Synthesis, BPS).

Gemius nominated by IAB Europe.jpg

Gemius received two nominations from IAB Europe for its internet research solutions.

Gemius nominated by IAB Europe

In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.
Its winning project enables publishers to determine their total range across all devices (Behavioral Panel Synthesis, BPS).
Piotr Ejdys, president of Gemius, underlines that the IAB Europe Research Award is further proof of how rapidly the company is developing its offer and increasing the range of its influence. ‘In May 2014, we expanded the scope of our activities to include the analysis of internet traffic on individual devices (referred to as „multiplatform analysis”). This solution has already been implemented in 10 countries, including Denmark, Belgium and Turkey. In April this year, we introduced a new quality to the field of internet research – a method of behavioral synthesis that was awarded by IAB Europe,’ says Ejdys.

Gemius’ plans
Last year, Gemius won the tender to conduct a study of the internet in Belgium and Luxemburg. The company was also, once again, chosen to be the official supplier of internet traffic data in the Czech Republic. And despite losing this year’s tender in Denmark, Gemius continues to press ahead and is, among others, preparing to revolutionise the Polish market. From July, customers in Poland will receive daily information on website audiences. Gemius has also established cooperation with leading research companies, ie. Nielsen and Millward Brown. In a joint effort, they aim to combine the analyses of internet, TV, radio and press to establish a single base of multimedia data.

Gemius wins IAB Europe Research Award 2015.jpg

In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.