Gemius become the official audience research provider in Belgium and Luxembourg. Belgium, with internet penetration estimated at 75 per cent, and Luxembourg, where over 80 per cent of residents use the internet on a daily basis*, are now becoming the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). The contract has been in force since April and will last for two years, with possible prolongation. Centre d'Information sur les Médias (CIM), the Belgian Joint Industry Committee, has chosen the new measurement partner without a tendering process.
Stef Peeters, General Manager at CIM comments: "We welcome our new partnership with a dedicated Internet specialist as Gemius. We look forward to collaborate to find pragmatic measurement solutions in the fast evolving Internet."
"CIM has decided to use our services because we have a well-established image and enjoy a good recognition from other European JIC-s. They saw our competitive advantage in the fact that we deliver customer-tailored solutions that can be adjusted to specific local needs. Furthermore, our brand is a guarantee of good methodology and infrastructure" says Piotr Ejdys, Gemius CEO.
Belgian JIC, CIM (Centre d’Information sur les Médias), was formed in 1971 and is active in all media sectors on the local market: television, radio, press, outdoor, movies, internet and rich media advertising. As a non-profit organization, it publishes the most important figures relevant to the media business in Belgium. It consists of key players in its sector, mainly originating from advertisers, advertising agencies, media centers and publishers. For more information go to: www.cim.be.
Gemius conducts an international internet study (gemiusAudience) in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web, audio and video content as well as mobile applications. The study is performed according to a Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.
- Eurostat, Internet access and use in 2013, December 2013.
