Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.
Our single-source fuelled cross-media measurement solution comprises two complementary products: gemiusAdReal and gemiusPostBuy. Together, they are designed to offer a custom-tailored solution for the 360° media market analysis. gemiusPostBuy allows for an in-depth examination of your own campaigns across all media channels. gemiusAdReal is a market intelligence tool passively measuring all brands’ advertising efforts both in traditional and digital media.

Marketers all over the world are asking for a cross-media campaign measurement solution that will allow for the total reach analyse of campaigns displayed on TV and in digital together with walled garden digital ecosystems. Thanks to Gemius unique solution all campaigns can be analysed and measured on the single-source panel.

- It is truly a pleasure and a great honour for us to be included alongside global projects from companies like Unilever, Lumen Research, Happen or System1 Group. Receiving Research Award from IAB Europe in June 2019 and being a finalist in MRS Awards is proving us the importance of total campaign reach in the cross-media landscape - says Marta Sulkiewicz, Chief Sales Officer in Gemius.

This year, the finalists will be announced at the final gala on December 2nd in London.

The Market Research Society (MRS) is the world's largest association serving professional knowledge about using market, social and opinion research and in business intelligence, customer insights, market analysis and consultancy with clients. MRS has 500 individual partners and over 500 Company Partners accreditations in over 50 countries.

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Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.

Gemius shortlisted for Best Innovation in MRS Awards 2019!

#TrueSingleSource recognised in IAB Europe's Research Awards

Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.
Our two-product duo comprise a unique value proposition for both, marketers and media owners. Thanks to gemiusPostBuy advertisers are able to have an in-depth insight into their all-media-including cross-media campaign. gemiusAdReal on the other hand is a trailblazing market intelligence tool allowing for a comprehensive market and competition examination in both, digital and cross-media world.

“We are incredibly proud that our study has been recognized by the European advertising market experts”, comments Marcin Pery, the newly appointed Gemius CEO. “All our efforts in the recent months have been focused on the cross-media analysis and the development of our single source panel. But we do not forget about the digital market that has been using our products for 20 years now. Our goal is incessantly to deliver the best solutions for all market players and simultaneously allow the advertising market to grow”.

This is our fourth recognition in the IAB Europe’s Awards. Previously, Gemius was awarded with the Research Award in 2015 for our Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, we won by presenting our Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognized gemiusAdReal, now boosted with cross-media analysis possibilities.

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Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.

Gemius wins IAB Europe’s Research Awards for the 4th time

For the third time, Gemius has been chosen as the official provider of internet measurement in Hungary. 
Under the contract, the company will be sharing data with Hungarian customers on the viewership of websites from day to day. This is a new feature on the local market. The 5-year contract comes into effect in January 2018.
For the third time, Gemius has been chosen as the official provider of internet measurement in Hungary. Under the contract, the company will be sharing data with Hungarian customers on the viewership of websites from day to day. This is a new feature on the local market. The 5-year contract comes into effect in January 2018.
The Overnight methodology was honored in the IAB Europe Research Awards in 2016, with Gemius winning the trophy for the best research project in Europe.

Gemius has been conducting internet studies on the Hungarian market since 2007. The company began in Poland 18 years ago, and its solutions are now used in more than 30 countries in Europe, Africa, the Middle East and Asia.

The Polish company competed against TNS-Mediameter and Ipsos-DotMetrics in the Hungarian tender.

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Gemius has been chosen as the official provider of internet audience measurement in Hungary

Gemius triumphs again in Hungary

For the third year in a row Gemius has won at the IAB Research Awards organized by the European online industry. The company was awarded the statuette for technology which provides comprehensive analysis of the online advertising market.
The prize was accepted on behalf of the company by Vesna Gordon, director of international sales and marketing at Gemius, and Marta Sułkiewicz, responsible for the development of gemiusAdReal study.

The selection of best research projects was decided by a jury consisting of Nick Hiddleston (ZenithOptimedia), Pierpaolo Guidi (Subito), Agnieszka Hoffmann (Millward Brown), Chechu Lasheras (PRISA), Tony Evans (Facebook), and Paweł Kolenda (IAB Poland, IAB Europe).

The statuette in this year's edition of the competition is now the third Gemius award from the European online industry. For three years in a row now, the company has consistently won at the IAB Europe competition. In 2016, Gemius won the prize for best research project which produces daily webpage view data overnight. In 2015, it was recognised for a methodology allowing publishers to discover their total reach across all devices.

In 1999 Gemius began in a Polish backyard as a start-up, to now – eighteen years later – be setting the trend and creating innovative solutions that are being used by companies around the world. Gemius technology is currently being used in more than 30 markets in Europe, the Middle East, Africa and Asia. Recently Gemius began measuring the advertising market in Germany.

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In 2017, for the third year in a row Gemius has won at the IAB Research Awards .

2017 Gemius wins IAB Europe Research Awards for the third time

Gemius has been chosen by PBI as the official supplier of Polish internet studies.

On Tuesday 31 May the PBI shareholders made the decision to renew cooperation with Gemius. This means that, from June onwards, Gemius and PBI will be presenting joint results of Polish online audience measurement. The data will be published on both a daily and monthly basis.

The Gemius online audience measurement commissioned by PBI will incorporate all the functionalities implemented by Gemius in recent months, including the measurement of website viewership divided into PC and mobile, and the measurement of the total reach of websites and publishers regardless of device type, divided into PC traffic by location, i.e. home and office. The data will be shared with clients both on a daily and monthly basis.

The methodology of the online audience measurement being brought to the market by PBI and Gemius has been recognised by the European internet industry. It has already won Gemius two awards in a competition organised by IAB Europe – both for the methodology enabling the measurement of publishers’ total reach (IAB Research Awards, Berlin, 2015), and for the production of daily data (IAB Research Awards, Lisbon, 2016).

Reinstatement as the official suppliers of Polish online audience measurement is not Gemius’ only success in recent months. In March, the company launched a study on the video advertising market in Poland and Ukraine. In May, they won a tender for an online audience measurement in the Czech Republic.

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Gemius has been chosen by PBI as the official supplier of Polish internet studies.

News & Articles

Gemius shortlisted for Best Innovation in MRS Awards 2019!

Gemius wins IAB Europe’s Research Awards for the 4th time

Gemius triumphs again in Hungary

2017 Gemius wins IAB Europe Research Awards for the third time

Gemius confirmed as official internet standard in Poland