For the third year in a row Gemius has won at the IAB Research Awards organized by the European online industry. The company was awarded the statuette for technology which provides comprehensive analysis of the online advertising market. The prize was accepted on behalf of the company by Vesna Gordon, director of international sales and marketing at Gemius, and Marta Sułkiewicz, responsible for the development of gemiusAdReal study.
The selection of best research projects was decided by a jury consisting of Nick Hiddleston (ZenithOptimedia), Pierpaolo Guidi (Subito), Agnieszka Hoffmann (Millward Brown), Chechu Lasheras (PRISA), Tony Evans (Facebook), and Paweł Kolenda (IAB Poland, IAB Europe).
The statuette in this year's edition of the competition is now the third Gemius award from the European online industry. For three years in a row now, the company has consistently won at the IAB Europe competition. In 2016, Gemius won the prize for best research project which produces daily webpage view data overnight. In 2015, it was recognised for a methodology allowing publishers to discover their total reach across all devices.
In 1999 Gemius began in a Polish backyard as a start-up, to now – eighteen years later – be setting the trend and creating innovative solutions that are being used by companies around the world. Gemius technology is currently being used in more than 30 markets in Europe, the Middle East, Africa and Asia. Recently Gemius began measuring the advertising market in Germany.
