In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.
Its winning project enables publishers to determine their total range across all devices (Behavioral Panel Synthesis, BPS).
Piotr Ejdys, president of Gemius, underlines that the IAB Europe Research Award is further proof of how rapidly the company is developing its offer and increasing the range of its influence. ‘In May 2014, we expanded the scope of our activities to include the analysis of internet traffic on individual devices (referred to as „multiplatform analysis”). This solution has already been implemented in 10 countries, including Denmark, Belgium and Turkey. In April this year, we introduced a new quality to the field of internet research – a method of behavioral synthesis that was awarded by IAB Europe,’ says Ejdys.

Gemius’ plans
Last year, Gemius won the tender to conduct a study of the internet in Belgium and Luxemburg. The company was also, once again, chosen to be the official supplier of internet traffic data in the Czech Republic. And despite losing this year’s tender in Denmark, Gemius continues to press ahead and is, among others, preparing to revolutionise the Polish market. From July, customers in Poland will receive daily information on website audiences. Gemius has also established cooperation with leading research companies, ie. Nielsen and Millward Brown. In a joint effort, they aim to combine the analyses of internet, TV, radio and press to establish a single base of multimedia data.

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In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.

Gemius wins IAB Europe Research Award 2015

Gemius become the official audience research provider in Belgium and Luxembourg.
Belgium, with internet penetration estimated at 75 per cent, and Luxembourg, where over 80 per cent of residents use the internet on a daily basis*, are now becoming the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). The contract has been in force since April and will last for two years, with possible prolongation. Centre d'Information sur les Médias (CIM), the Belgian Joint Industry Committee, has chosen the new measurement partner without a tendering process.

Stef Peeters, General Manager at CIM comments: "We welcome our new partnership with a dedicated Internet specialist as Gemius. We look forward to collaborate to find pragmatic measurement solutions in the fast evolving Internet."

"CIM has decided to use our services because we have a well-established image and enjoy a good recognition from other European JIC-s. They saw our competitive advantage in the fact that we deliver customer-tailored solutions that can be adjusted to specific local needs. Furthermore, our brand is a guarantee of good methodology and infrastructure" says Piotr Ejdys, Gemius CEO.

Belgian JIC, CIM (Centre d’Information sur les Médias), was formed in 1971 and is active in all media sectors on the local market: television, radio, press, outdoor, movies, internet and rich media advertising. As a non-profit organization, it publishes the most important figures relevant to the media business in Belgium. It consists of key players in its sector, mainly originating from advertisers, advertising agencies, media centers and publishers. For more information go to: www.cim.be.

Gemius conducts an international internet study (gemiusAudience) in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web, audio and video content as well as mobile applications. The study is performed according to a Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.

* Eurostat, Internet access and use in 2013, December 2013.

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Gemius become the official audience research provider in Belgium and Luxembourg.

Gemius wins Belgian internet measurement contract

Gemius has been chosen the official provider of internet research in the Czech Republic. The contract was signed for two years, with possible prolongation for another two. It becomes enforceable in January 2015. Gemius has been measuring the Czech in
Sdružení Pro Internetovou Reklamu (SPIR), the Czech industry organization taking care of the online market development in the Czech Republic since 2000, has selected Gemius, together with Mediaresearch, as the official provider of the internet market measurement services. This means that the research conducted by the Polish company – In cooperation with the Czech research agency – will remain the source of information on website traffic for publishers, advertisers, advertising agencies and media houses in this country. The selection was made in course of a tender.

"The victory in the tender is important for us, as it further confirms the trust that SPIR places in us" says Vesna Zakarič, International Sales and Marketing Director, Board of Directors Member at Gemius. "We are proud to provide internet measurement currency in the Czech Republic, one of the most developed internet markets in EMEA region, where Gemius is operating. It is a challenge and a pleasure to fulfil high quality standards set by the market" adds Zakarič.

The Czech market victory is yet another international success of Gemius, which is celebrating its 15th birthday this year. In April, the company commenced internet research in Belgium and Luxembourg, last year it entered the Kazakh market and won tenders in Denmark, Turkey and Hungary again.

The Czech internet research conducted by Gemius in collaboration with the research agency Mediaresearch is known under the name NetMonitor (globally the research is referred to as gemiusAudience), and it is now being carried out in over 35 countries in the EMEA region (Europe, North Africa and Middle East). The aim of the research study is to define the number and demographic profiles of internet users and analyse the way in which they utilize the web. It has been recently extended with measurement of traffic coming from mobile applications (Israel, Latvia and Hungary) as well as audio and video materials audience measurement (Bosnia and[nbsp] Herzegovina, the Czech Republic, Israel, Lithuania, Poland, Turkey, Hungary). At present, Gemius is[nbsp] adding another functionality to the research: online traffic measurement with consideration of multichannelling, which is already available on the Danish market. The research is conducted in keeping with the international code of conduct ICC/ESOMAR.

SPIR (Sdružení Pro Internetovou Reklamu, the Association for Internet Advertising) is a Czech Joint Industry Committee. It associates 60 companies, the largest providers of advertising space and sponsors of internet advertising, engaged in online advertising in the Czech Republic. It covers more than 80 per cent of the domestic commercial internet market, and is de facto its determining player. More information available at: www.spir.cz.

According to the NetMonitor research* (March, 2014), in the Czech Republic the internet is used by nearly 96 per cent of the population (age: 18 – 69).

Gemius currently operates in 36 countries of Europe, Middle East and North Africa (MENA), and in 17 of those the company maintains its local offices.

*SPIR – Gemius and Mediaresearch



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Gemius has been chosen the official provider of internet audience research in the Czech Republic. The contract was signed for two years, with possible prolongation for another two. It becomes enforceable in January 2015. 

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