Gemius Romania

360° view of competitors digital campaigns

Media audience duplication

Total Reach Demography

Essential in media planning and optimizing.

Covers PC, mobile, in app data

Including Facebook, YouTube, Instagram, TickTok, local and international websites.

Award winning tech

Winner of 2019 IAB Research Awards. Finalist MRS Best Innovation Award 2019.

Impressions- for each advertiser and websiteReal Users - individuals in TG reached. Cookie proof.Reach - % of RU in TG that saw the adFrequency of RU Impressions - cookie proofViewable impressions and viewability rateGRP and eQimpressions

Panel

User-centric approach, based on online panel of internet users who agree to install Gemius research software on their devices

Data collection

gemiusAdReal research software recognises the ads displayed on device screen, checks whether they were in-view and downloads them.

Ads categorization

Human eyes in categorization team, automated categorization rules and machine learning redundancy, deliver 99% categorization accuracy.

Results

Data for collected and categorized ads is calculated based on weighting and panelist's activity and published in AdReal interface.

Covering all environments

Display

3rd party formatsCustom creative formatsRich media capabilities

Mobile

HTML5 based advertising creativesDedicated responsive templatesSDK for Android & iOS

Video

In-stream video advertisingOutstream / In-banner video advertisingAdvanced video module

Best Header Bidding integration

Rich collection of templates

An ad server that provides advertisers and publishers with a single solution to manage and deliver their online ads across all devices, including display, mobile and video.

The only place to sell your products from one account, with one dashboard and one admin to manage multiple partners.

In the spotlight

Ultimate marketing intelligence tool. Now unveiling all brands’ activity in digital world.