gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience consumption in the market.

Featuring a wide range of filterable and comparable metrics, gemiusAudience will provide a comprehensive analysis of visitors’ activity on websites and applications across PC and Mobile device types, and will also include in-home and out-of-home TV viewing data. Future stages will also include coverage of connected TV devices. This exciting launch represents the first comprehensive cross-media measurement research - fueled by a single source solution - which will fill an existing gap between linear TV, connected TV, Desktop and Mobile.

gemiusAudience is also partnering with publishers to enrich the tool’s underlying data via 1P sources, and YouTube will be the first digital at launch later this year.

About the Technology
gemiusAudience research will be based on a representative Panel of German-speaking population aged 14 and over demographically representative under gender, age, education and size of the settlement. Currently, the panel includes PC and hardware panelists, recruited by a partner company GapFish. Panel reports data on media consumption on PC, smartphones, TV (reference signal covers 38 tv channels) and in future also cTV. Gemius analyzes behavior of people equipped with personal measurement optimized smartphones and reports on viewership regardless of panelist location. gemiusAudience is based on holistic and integrated research methodologies, as well as proprietary, internationally recognized methodologies and algorithms. Data Collected by Gemius Panel is a user-centric and tag-less measurement that is covering entire market, is GDPR compliant and future proof, as it does not require 3rd party cookie data.

How can the market benefit from gemiusAudience research?
gemiusAudience research will help move away from differentiated linear TV and digital audience to get one clear and holistic view of audience consumption, it is a True single-source, passive research measurement that will cover all media types, all channels and all activity (both in-home and out-of-home). Gemius methodology will show detailed data on users’ behavior on each of the platforms separately as well as jointly with deduplication. gemiusAudience research will report on all Publishers inventory on all platforms, and will answer the eternal questions: who’s watching, when it happens, and on which devices. Furthermore, this will help to plan the purchase of advertising space in cross-media terms, with an emphasis on video consumption, linear television and the Internet, and will give Publishers full knowledge of their audience from all media. Gemius clients will be able to make business decisions based on real cross-media data and trends. Having full knowledge of media consumption of particular target audiences, Gemius clients will be able to optimize their campaigns by choosing websites, TV channels, stream players and apps with highest affinity, reach and engagement.


gemiusAudience cross-media data will be offered to all media stakeholders on the German market.

The online business world is a very dynamic environment indeed – to keep up with your competitors you want to act quickly and effectively. And in order to do that, you need the newest and the most reliable data you can find on the market. gemiusAudience has got you covered – we have just the answer suited to your business needs. All our tools are designed to be both, consistent and fully independent at the same time. Our clients’ can take advantage of the synergy effect, which is the result of a combination of gemiusAudience with other Gemius solutions. Today we can measure Internet, television, including its OOH audience and the popularity of advertisements across platforms (YouTube, Facebook, Instagram, TikTok). Summing up, we focus on the research covering the widest possible scope of consumer behavior, in the digital sphere and beyond.

- comments Marcin Pery, CEO of Gemius.

About Gemius
Gemius is a research and technology company, provides data, business consultations, solutions and recommendations in cross-media business. We offer comprehensive cross-media solutions for marketers, advertising agencies, publishers and e-commerce. Gemius has been in the market since 1999. It is a member of IAB Europe and I-COM Global. The researchers conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.

Find out more on www.gemius.com

About gemiusAudience
gemiusAudience is the leading internet audience measurement research providing detailed information about cross-media usage and demographic profiles of online users. The research has become an essential knowledge for publishers, investors, media agencies and advertisers. It is well-established and recognized digital measurement standard in many European countries, acting as an official market currency appointed by local joint industry committees.

gemiusAudience solution is an official currency appointed by local joint industry committees on markets such as: Poland, Denmark, Belgium, Czech Republic, Hungary, Slovakia. On other markets such as Bulgaria, Croatia, Estonia, Latvia, Lithuania, Moldova, Portugal, Serbia, Ukraine, Romania, Turkey where there is no local industry organization, it is de facto currency. Throughout all markets where gemiusAudience is present, its implementing directly contributed to a growth of market transparency and the significant increase in advertising spending.

Find out more at audience.gemius.com/en/
Check publicly available data on e-public.gemius.com

In case of any questions or doubts please contact:

Chief Sales Officer Gemius GmbH
Regional Manager Gemius
Lesya Prus
e-mail address: Lesya.Prus@gemius.com

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gemiusAudience research will be launched in Germany in Q4 2023, unlocking a holistic view of cross-media audience consumption in the market.

gemiusAudience research will be launched in Germany

Gemius PostBuy, a comprehensive evaluation of Cross-screen video campaign fuelled by Single-source, is launching YouTube measurement, facilitated by Google’s Ads Data Hub for Measurement Partners(ADH).
Starting from September 1st, 2023, Advertisers in Germany will be able to measure video campaigns, running on YouTube and within Linear TV holistically to understand how Digital and Linear channels work optimally together for efficient media campaigns. The newly created Google Ads Data Hub integration incorporates data signals from YouTube and provides a holistic view on the reach contributions per device and audience segment in order to maximize the Reach & Impact of Advertiser’s Media Spend. For video campaigns running on YouTube, data from ADH will include in-browser, in-app data and Connected TV.

About the technology
Gemius PostBuy was launched in Germany in 2020. Research is based on a representative Panel of German-speaking population aged 14 and over, demographically representative under gender, age, education and size of the settlement. Currently, the panel includes PC and hardware panelists, recruited by a partner company GapFish. Panel reports data on PC, smartphones, TV (reference signal covers 36 tv channels). Gemius analyzes behavior of people equipped with personal measurement optimized smartphones and reports on ad exposure level data regardless of panelist location. Data Collected by Gemius Panel is a user-centric and tag-less measurement that covers the entire market, is GDPR compliant and future proof, as it does not require 3rd party cookie data. True passive research technology, covering all media types, all channels and all activity (both in-home and out-of-home).

In 2022-2023, both Gemius and Google conducted a pilot for measuring YouTube campaign reach combined with Gemius single source panel to enable more precise and consistent Cross Media campaign Reach measurement.

Single-source panel allows to integrate tag-less and tag-based measurement, as well as server2server integration with Publishers, and YouTube is the first partner of Gemius to enrich the tool’s underlying data via anonymised and aggregated 1P data.

YouTube results in PostBuy are facilitated by Google's Ads Data Hub for Measurement Partners, enabling accurate calculation of YouTube Real users, Reach and Ad contacts results in PostBuy, in addition to Incremental Reach for YouTube as compared to reach for Linear TV. ​

During campaign set-up, Linear TV will be measured using sound matching on Gemius Hardware Panel, across 36 TV channels from Gemius reference database, while YouTube commercials will be measured with Gemius Hardware Panel and Google ADH integration (PC, Mobile and Connected TV platforms).

How can the market benefit from gemiusPostBuy research?
In the new world of cross-media analytics, the NET reach across all platforms and devices is becoming a key learning tool for marketers. Are you sure your last campaign was well-optimised? What channel upbuilt your reach the most? With gemiusPostBuy You can check total Net Reach of campaign (deduplicated across Digital and Linear TV), as well as Incremental Reach.

Analyse daily Ad contact frequency by media channel, creative or media type. Check, where the frequency in your target group was higher – on YouTube application, Connected TV or Linear TV?

Learn the demography of people who had contact with your campaign, analyse age and gender results day-by-day in PostBuy reporting, which is fully automated.

Integration process with an external data source (Google ADH) requires two steps.

Gemius PostBuy will provide You a comprehensive analysis of campaigns running on websites and applications across PC, Mobile and Connected TV device types, and will also include in-home and out-of-home TV data.

Gemius PostBuy integrated with Google ADH will be offered to all advertisers on the German market.

“In today's media landscape, TV campaigns can't reach nearly 20% of the Internet users aged between 16-49. Many digital channels are mostly duplicating audiences already reached via TV. With Gemius PostBuy it is finally possible to identify platforms that truly upbuild the INCREMENTAL REACH of campaigns. We are very excited about cooperation with YouTube in Cross-media campaign measurement, as it increases the granularity of Gemius PostBuy product. During last year, we’ve been running tests together to make PostBuy methodology more precise and connect 2 data sources in one data model.”
- comments Lesya Prus, Chief Sales Officer of Gemius Germany.

"Gemius Postbuy is a great new opportunity to gain insights into the Incremental Reach of YouTube in a CrossScreen Video campaign, based on a robust and independent Single Source Panel and enriched with YouTube insights via Ads Data Hub"
comments Steffen Hutmacher, Google Video Sales & Measurement Lead

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Gemius PostBuy, a comprehensive evaluation of Cross-screen video campaign fuelled by Single-source, is launching YouTube measurement, facilitated by Google’s Ads Data Hub for Measurement Partners(ADH).

Gemius PostBuy partnership with YouTube

From January 1, 2023, the methodology for the gemiusAudience study has been improved and a new, modern online data analysis website - e.gemius.com - and is available to users. 
By switching to the Constant panel methodology, higher data quality is ensured, while site e.gemius.com offers the user more convenient data analysis options, such as freely chosen time periods and data visualization options.
Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.

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From January 1, 2023, the methodology for the gemiusAudience study has been improved and a new, modern online data analysis website - e.gemius.com - and is available to users. 

gemiusAudience study upgrades to e.gemius.com

Gemius was recognised in the this year’s IAB Europe's Research Awards. The innovative cross-media solution for measuring both media consumption and post-campaign ad exposure was the best project in the Audience Measurement category!
Gemius’ solution is the first single-source cross-media research of TV, radio and Internet in Poland. The study is dedicated for all media parties, publishers and advertisers, providing complete data for planning marketing strategy and effective inventory management. The solution was awarded the silver statuette in the Audience Measurement category. A gold trophy in this category was not awarded.

The recognised solution consists of three renowned products: marketing intelligence study, gemiusAdReal and post-campaign analytics tool, gemiusPostBuy, and also well-established gemiusAudience research that has been recently extended to cross-media measurement. Thanks to the new gemiusAudience possibilities, the research is now able to provide detailed information about audience media consumption among TV, PC, mobile and radio, including Facebook, Instagram and YouTube applications. All mentioned products are fuelled by data from single-source panel measurement which ensures high quality and consistent data. The new comprehensive Gemius’ solution finally delivers the market with a reliable tool that helps publishers and advertisers in building the entire media strategy process, from content and ad distribution planning, to post-exposure verification.

Gemius’ unique products and methodology were repeatedly recognized by renowned IAB Europe Research Awards. In 2015, Gemius was awarded for the Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, Gemius won by presenting its Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognised gemiusAdReal, the solution enabling comprehensive measurement of the online advertising market. Last year, the project True Single Source: gemiusPostBuy and gemiusAdReal, brought Gemius the fourth statuette in the IAB Research Awards contest.

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Gemius was recognised in 2020 by IAB Europe's Research Awards with yet another prize.

Gemius wins IAB Europe Research Awards for 5th time

Gemius has just signed a three-year agreement with Danske Medier Research (DMR) – an independent company providing data for the Danish Online Index (DOI) – the official measurement of the Danish online traffic.
Starting from Spring 2020, Gemius comes back to Denmark and will provide an official measurement of the Danish online traffic (DOI).

- We have invested a lot in the development of our pioneering methodology and we look forward to delivering the Internet Audience Measurement in Denmark. We are pleased to know that DMR acknowledges our growth over the last five years, but our company’s spirit, which always proved to be our main competitive advantage, stays unmoved: we are here to deliver custom-tailored solutions that can be easily adjusted to local needs - comments Marcin Pery, the Gemius’ CEO. - Our comeback to Denmark reflects our commitment and dedication to maintain our well-established image across Europe.

Chairman of the Danish Media Research, COO of JP / Politiken Hus Dorthe Bjerregaard-Knudsen comments: - Gemius offers us both a smooth and modern set-up. With their solution, we are able to meet different needs of different entities on the Danish market. Whether the publishers want overall traffic and user figures on the publicly available Top List, or, need to access user profiles in double coverage across sites or other in-depth options; with Gemius, we can offer different media outlets just the right package.

Gemius offer to DMR showcased their newest methodology allowing for combining data from various sources. The unique process of data synthesis is based on Gemius’ newest methodological approach called the Constant Panel. The company strongly believes that the future of all-audience measurement can be built on this solution, which is simultaneously ready to handle Single Source measurement.

Danske Medier Research was looking for a partner who will fulfill the task of providing the official Danish online measurement since Fall 2018.

- We wanted to find the solution that best and most cost-consciously satisfies the many different needs of the members of Danske Medier Research and other Publishers and websites in Denmark in terms of documentation and comparability on the digital market - comments the Director of Danish Media Research, Marianne Bugge Zederkof andcontinues - We have prioritized finding a partner who can gather broad support among the industry stakeholders. Gemius offered us a well-established and standardized solution, also present in other European countries, including Belgium.

Besides providing an overall picture of the total Danish Internet traffic for registered sites, the research will ensure the possibility of target group and cross-site analysis as well as app and streaming measurement. It will encompass all types of devices, making it possible to look across platforms and dive into each platform individually. Additionally, Danish Online Index will calculate the demographic composition of the Danish Internet traffic.

About Danish Media Research: https://danskemedier.dk

About Gemius: Gemius is a global research and technology company providing data, as well as advanced digital marketing solutions. The company offers complex services for E-commerce, Publishers, advertising agencies and advertisers and is a part of the Global Insights Community, ESOMAR and a member of IAB Europe.

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Gemius has just signed a three-year agreement with Danske Medier Research (DMR)  for the official measurement of the Danish online traffic.

News & Articles

gemiusAudience research will be launched in Germany

Gemius PostBuy partnership with YouTube

gemiusAudience study upgrades to e.gemius.com

Gemius wins IAB Europe Research Awards for 5th time

Gemius takes over online audience measurement in Denmark