Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.
Our single-source fuelled cross-media measurement solution comprises two complementary products: gemiusAdReal and gemiusPostBuy. Together, they are designed to offer a custom-tailored solution for the 360° media market analysis. gemiusPostBuy allows for an in-depth examination of your own campaigns across all media channels. gemiusAdReal is a market intelligence tool passively measuring all brands’ advertising efforts both in traditional and digital media.

Marketers all over the world are asking for a cross-media campaign measurement solution that will allow for the total reach analyse of campaigns displayed on TV and in digital together with walled garden digital ecosystems. Thanks to Gemius unique solution all campaigns can be analysed and measured on the single-source panel.

- It is truly a pleasure and a great honour for us to be included alongside global projects from companies like Unilever, Lumen Research, Happen or System1 Group. Receiving Research Award from IAB Europe in June 2019 and being a finalist in MRS Awards is proving us the importance of total campaign reach in the cross-media landscape - says Marta Sulkiewicz, Chief Sales Officer in Gemius.

This year, the finalists will be announced at the final gala on December 2nd in London.

The Market Research Society (MRS) is the world's largest association serving professional knowledge about using market, social and opinion research and in business intelligence, customer insights, market analysis and consultancy with clients. MRS has 500 individual partners and over 500 Company Partners accreditations in over 50 countries.

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Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.

Gemius shortlisted for Best Innovation in MRS Awards 2019!

#TrueSingleSource recognised in IAB Europe's Research Awards

Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.
Our two-product duo comprise a unique value proposition for both, marketers and media owners. Thanks to gemiusPostBuy advertisers are able to have an in-depth insight into their all-media-including cross-media campaign. gemiusAdReal on the other hand is a trailblazing market intelligence tool allowing for a comprehensive market and competition examination in both, digital and cross-media world.

“We are incredibly proud that our study has been recognized by the European advertising market experts”, comments Marcin Pery, the newly appointed Gemius CEO. “All our efforts in the recent months have been focused on the cross-media analysis and the development of our single source panel. But we do not forget about the digital market that has been using our products for 20 years now. Our goal is incessantly to deliver the best solutions for all market players and simultaneously allow the advertising market to grow”.

This is our fourth recognition in the IAB Europe’s Awards. Previously, Gemius was awarded with the Research Award in 2015 for our Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, we won by presenting our Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognized gemiusAdReal, now boosted with cross-media analysis possibilities.

Gemius wins IAB research awards 2019.png

Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.

News & Articles

Gemius shortlisted for Best Innovation in MRS Awards 2019!

Gemius wins IAB Europe’s Research Awards for the 4th time